What is Google Adwords?
Google Adwords is an online marketing/advertising platform, wherein advertisers & publishers come together and place ads on the Google Search Engine & Google Content Network. Google comprises of Search Network, where all the searching happens. It could be searching on the Google search engine or searching from any website that has Google search tab. Websites with Google search tab or to be more precise Google search space fall into Google’s search network partners. The websites that display ads which could be image ads, video ads or banner ads, with ad choices blinking on the right hand corner, fall into the content network of Google. So now, what should an advertiser do after opening an Adwords account? Let’s take it step by step Steps after opening Google Adwords Account 1. Start creating campaigns; campaigns are nothing but a set of ad groups which will have set of keywords. For e.g. you want to group all insurance related keywords in one campaign, you c...